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Antony Mayfield attempts world domination

April 4, 2007 Tom Hopkins 2 comments

Me at B4B2007

Antony was very kind to invite me take part in Blogging for Business 2007 conference.  It was a discussion panel about how well marketing people and agencies are adapting to new consumers. Also on the panel were Ian Delaney from NMK and Roberto Hortal Munoz  from More Th>n – both really nice guys with interesting takes on this stuff. And, of course, there was Antony himself, who was also on all the other panels, as well as being the event’s publicist and spokesperson!

At 6.30am he did an early Radio 5 show to promote the event. In return for which he was rewarded by the show’s generous listeners with the comment that “the b in ‘blogs’ stands for boring” – that’s user-generated content for you. He then ended up on Chris Evans on Radio 2 at around 6.30pm (Click on wednessday and then skip to 1.25 minutes in) with a fab hi-energy interview about… blogging for business.

Antony made a very interesting point on the Evans show – for corporates to have blogs makes the whole conversation politer because people are more likely to treat you with respect if you’re in the room!

I thought there were some reasonably interesting observations made in our little session too but obviously not that many since we were sitting infront of literally hundreds of bloggers, all with laptops on and open, and yet no-one’s really said anything about our earth-shatteringly incisive thoughts. Next time we’ll have to be really really gobby!

Categories: marketing

Perks

The ferry at Putney 

I’ve just changed jobs.

I used to wonder how anyone could stand changing jobs every two years (having left it somewhat longer). Well now I *really* don’t know. All that disruption, the new kettle to get used to, new systems, all those names…

Anyhow, amongst the multitude of things that are different about my new job (and it’s so different, it’s largely not really a question of better or worse) is the location.

Victoria was pretty cool but Southwark Bridge I think, has it. It’s near the brilliant Tate Modern building, the wobbley bridge, the Thames, Borough market, I walk past the globe every day, best sandwich shop I’ve ever been to, and to seal the whole thing, I got a boat to work today!

It takes about 30 mins longer than the tube. You have to pay a bit more and it’s a little bit more windy but what a marvellous thing. What a nice way to start the day.

Categories: london