Being optimistic
Posted: June 9, 2007 Filed under: advertising, blogs, marketing 3 Comments »I’ve been watching with interest the blog posts on Welcome to Optimism - Wieden + Kennedy’s official blog out of London – about their progess on the Ikea pitch. They talked about the build up, the staff working the weekend to get it done, and now the fact that they’ve lost the pitch to BMB.
What’s the rule about damage limitation? Get it out fast, get it out first and get it out on your terms? Is that what they’re doing? I don’t know. I don’t get it. The post itself is magnanimous, although they’ve dropped in a no-pitch win rather bizarrely (if you worked at the Observer, would you sign off that coverage?) This has made me wonder, how did all this functionally get delivered? Did the client know? Our trade press is desperate to have scoops of all of this sort of stuff. So keen in fact that they seem happy to make half of it up (“xxxx is looking for a digital agency….”). If we’re all going to just tell everyone, what will Campaign be for?
The machine that changed the world
Posted: June 9, 2007 Filed under: blogs, books, lean Comments Off
I’ve been reading the fantastic The Machine that Changed the World. The book was first published in 1990 by a team of economists from MIT in response to the whacking which American car producers were receiving from the Japanese.

It had been widely assumed that the system the Japanese were using to simultaneously deliver higher productivity, higher quality, quicker plant turn around, faster product development and greater innovation were deeply rooted in particularities of Japanese culture and ethos. Anyone who has visited Japan will know that the culture is dramatically different from the west with significantly greater emphasis placed on the role of the group and social responsibility. Weren’t these the factors that were allowing the Japanese to beat the US at their own game – large scale car production as it had originally been devised by Henry Ford in the 20s?
In fact, Womack et al. establish through detailed investigation of the Toyota Production System (TPS), as well as detailed on-site analysis of many US, European and Japanese car plants, that the new ways to produce automobiles on a large scale – dubbed “lean production” – are in fact simply better than the “mass production” techniques we are all taught to believe are best-in-class. Whatsmore they can be implemented anywhere. The proof being the American owned and Japanese owned lean-production plants which now exist in the US and Europe.
Unlike mass production, lean production returns responsibility for the smooth running of the factory to the staff that actually work on the production line, it places an emphasis on immediately removing all defects and minimising waste, involves customers in the design process and it is based on the understanding that it is not always best to try and make all project decisions in advance. It is a revolutionay way to look at processes and governance.
I strongly recommend the book which covers all of this in a very digestible manner and is very engagingly written too.
I’ve been introduced to all of this by the adaption of these principles to software engineering (the Agile Movement) at Conchango, and so I’m going to pick up my points on this subject on my new, and not very shiny blog over there. There’s a lot to talk about and this book review will be the only post I put on both blogs. I’m intending to look both at the key lean principles but also about how they could be implemented in all sorts of places in today’s ultra-competitive and ultra-open markets.
And if you’re thinking this is all about cars. Think again. Here a story about the Wii whipping the PS3. The PS3 is (despite being Japanese) a classic product cycle development. Wii is innovation. Innovation requires lean thinking.

Recent comments