There’s a brilliant post here by George Parker. As per usual, no prisoners are taken as George savages advertising’s attempt to shove their films into YouTube with the new “Overlay ads”. George is a fan of dogs on skateboards. Personally I don’t think you can beat a cat with attention deficit disorder operating a toilet but hey, each to their own. What neither of us thinks particularly likely is that when watching our favorite pet misbehavior, we’re likely to want to watch an ad for the new Hyundai 4×4.
I know, why not force me to watch the ad by making it a pre-roll? That’d be even better. Or – and I know this sounds crazy - try and come up with something interesting to say that I might actually chose to watch?