Amid the phenomenal suprise of the new… 3G iphone, Jobs also slipped some other news into the Worldwide Developers Conference keynote. It seems Apple is re-releasing an old favourite from Microsoft:
Yes, it’s the sick older sister of Windows ’98. The ill-fated ‘millennium edition’ of Windows which barely made it into the noughties.
This new platform, (apple) mobile me is a ‘breakthrough web 2.0 app interface’ allowing the user to access their calendar and mail over the internet:
And here once again, Apple shows it’s tremendous audacity: re-inventing Outlook Web Access some five years after Microsoft built it, and declaring themselves ground breaking and market leading.
You’d be forgiven for thinking they were poking fun at their own addicted fanboys with the ridiculous ‘me’ reference.