Digital Republic reports today that AIS (Archibald Ingall Stretton) has created a ‘viral’ on YouTube for Lorelei Mathias’ novel about speed dating, ‘Step on It, Cupid’. They’ve also created a ‘blog’ on MySpace.
I think this is the worst “dad at the disco” behavior I’ve seen to date.
Interested too in what Dare did for Vodafone: Coin Dominos
Much better obviously although:
1. Made using very traditional ad agency skills
2. Bit of a danger of it being a Vampire (more on that later, just been reading a great book on it).