Turn your back on the big G for two seconds and look what they go and do.
First of all they added cool skins to Personalised home page which reflect what time of day it is where you are:
And then in gmaps, the integration of pictures and extended related search pannels. You start to understand what Larry Page might have been talking about when he said that we’ve only seen the tip of the search iceberg:
Here’s the initial listing
and the expanded panel