I know it’s not summer yet. But it’s going to come soon and it’s going to be full of crazy people. And the crazy people are going to work in marketing agencies and they’re going to be trying to reinvent the interweb. Here are some early starters:
Firstly some klutz at JWT clearly doesn’t know that Google Earth is a product name and not a generic. Rather more importantly is this candidate for most patronising and inelegant phrase I’ve heard for a long time: ‘read what people like you made of it’.
The site itself has some nice features and UI bits and pieces, as well as a (not bad) custom virtual earth. I can only assume they’re still working on the content. When you roll over the continental United States you get one clickable link which opens up to say: “Holidays in the USA will offer you the warmest of welcomes, the biggest of portions and lifetime of memories”.
Well I don’t know about you but I feel like I’ve been there before I even got on the plane. I might explore more with some user generated content. Although Thompson would like to make it very clear that any resemblence to trusting their customers is purely accidental:
Well they can’t be too careful what people like us might upload.
The ad was in good company. The newly updated information revolution ad was right next to it. Remember boys and girls, Google is too powerful so you should use Ask.com. That’s the same ask.com that only exists now because it ran Google ads for the last five years.