I’ve been watching with interest the blog posts on Welcome to Optimism – Wieden + Kennedy’s official blog out of London – about their progess on the Ikea pitch. They talked about the build up, the staff working the weekend to get it done, and now the fact that they’ve lost the pitch to BMB.
What’s the rule about damage limitation? Get it out fast, get it out first and get it out on your terms? Is that what they’re doing? I don’t know. I don’t get it. The post itself is magnanimous, although they’ve dropped in a no-pitch win rather bizarrely (if you worked at the Observer, would you sign off that coverage?) This has made me wonder, how did all this functionally get delivered? Did the client know? Our trade press is desperate to have scoops of all of this sort of stuff. So keen in fact that they seem happy to make half of it up (“xxxx is looking for a digital agency….”). If we’re all going to just tell everyone, what will Campaign be for?