Star performance

Google maps - write a review 

With suprisingly little fanfare, Google has added another feature to their maps platform. A few months back the listings were enlarged to include more structured information like pictures and published reviews. Now customers can directly review any item which gets listed, straight on the page.

Given the effect that sites like Trip Advisor have had on businesses, this could be seen as a fairly dramatic act for the search giant – especially when so many of the companies who may be getting fairly direct feedback could be Google’s own adWords customers.