11 Google 11 Google

118 118 guys

Again, with suprisingly little fanfare, Google recently launches a free, automated (i.e. computer voice recognition) 118-style service – currently only in the US. Phone the free-phone number, tell it you want a pizza (or something else in rare circumstances) and you’ll get regular-quality google information straight down your phone.

If this really works; really is free to the searcher; really doesn’t feel like talking to Stephen Hawkins; and could be made to work in the UK, it would doubtless have a very disruptive on the fierce but relatively expensive directory model we have now.

That not good enough? They’ve recently announced the service now bundles links to Gmaps to show you how to find what you’re after. Pay 15c more and it’ll actually eat the pizza for you.

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