You kind of have to take your hat off to Chinwag for having a go at organising a massive summer bash for an industry once again in rude health. Big Summer ’07 is their attempt to bring the industry together for a big event, oodles of (social!) networking, a drink and a dance.
Well I met some nice new people, some very nice old people (not old old people, old acquaintances), had a good burger and some salad, and…. stood in queues and listened to people whinge about queues, rain and burgers.
I guess it’s a vicious circle. If the industry is on its knees then no one wants a party. If the industry’s booming then everyone expects waiter service and caviar, rather than being reminded of the last time they were in a student union without enough bar staff. Something tells me the sponsors’ pockets were deep but not that deep. Still I guess it’ll prevent a few unsightly hangovers.
Surely the next one should be some sort of Chinwag flashmob. Then everyone can bring their own drinks or drugs or whatever, and agency.com can still sponsor the lanyards.