Someone at Fallon must have had a couple of difficult meetings to convince Cadbury’s to do this. It’s a nicely shot little film which is… a Gorilla playing the drums along to a Genesis song. Funny, surprising and certainly unusual. If there’s an idea it is that drumming gorillas (skateboarding dogs?) make you smile, which is what Cadbury’s does?
I can’t decide if it’s very brave or very stupid. Perhaps if it’s outrageous enough, people will remember what the ad is for, but I can’t help thinking you could put any product at the end and make it work: how about the Nissan Micra or Bullmer’s Cider?