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Apart from being an absolute copywriting car crash, doesn’t this Facebook ad for Cadbury’s Trucks campaign raise a question about what exactly the original ad was for.

I’m guessing the agency is getting a few of those ‘why didn’t it go viral?’ questions from the client and is trying to give it a little helping hand.

Viral isn’t a method, it’s a mark of success. And, if you can’t even get me to watch the ad, are you going to be able to buy your chocolate.

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